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Marketing Translation and content creation
submitted by Mellissaze
The contents are texts that communicate or advertise a brand, product or service to a specific target audience. These contents serve to enable prospective customers to appreciate the qualities, benefits, strengths among other things of what companies offer.In a marketing translation it is essential to take care of the content in both languages, both in the united kingdom of origin and usually the one used to internationalise the company. Content marketing is employed to attract a better quantity of customers to a company, it can be used correctly, otherwise you run the chance of losing credibility and trust, in addition to translation strategies ought to be the appropriate, where in actuality the internationalization of products or services is required. Positioning the brand, the item or service in a foreign market must be handled by people who have experience, trained and knowledgeable about the subject in question.Convince the customer, that the product thats offering the organization is the one that needs, that fits the requirements that it wants, that is the best of the marketplace, could be the priority or the main objective, and either in a language or another its this that should and must project the men Message. Translating the initial text into another language must necessarily reflect exactly what you would like to convey.How to make sure a good translation in an advertising content management?1.0-Relying on translation professionals: hiring the services of a specialized agency, where there are professionals been trained in different aspects of specialization, such as technical translation, translation of Web pages, marketing translation, Medical translation, in order where the specialists are trained and with a broad experience. Which they know the culture, the language, the idiosyncrasy and the necessities of industry to which they will be directed.2.0-Managing, knowing and responding to marketing strategies, a great translator is the key feature in a translators agency, having experts in marketing that manages a wide and varied experience in various Sectors, ensures that the merchandise, service or brand can cause the required impact one of the customers of the recipient market. 3.0-to know the prospective client: to generate the confidence, proximity and breadth available in the market, you have to generate content that reaches the target customer.4.0-to know the international market: its necessary to carry out a study of market in depth of the nation where the brand new products, services or brand are likely to be introduced, to understand the strengths, weaknesses, opportunities and the necessities of the exact same one. It is essential to consider that consumers have to feel good cared for.It is noteworthy that the content marketing is part of a worldwide strategy of communication of the business, does not sell directly, doesnt use advertising or promotional content, since the ultimate goal is always to attract clients or loyalty already Existing, therefore its importance in an activity of commercial penetration abroad, the translation of content marketing is very important to the extent that it is important the management of content in the communication strategy.
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